Earlier in the module we looked at immersive environments and networking, but where is it all going?
It seems to be that retail is the direction where immersive and reactive wars will be raged. The next generation will be :
Sense and respond environments that morph themselves to meet the temporal demands of customers immediate shopping objectives.
What does that mean? The IBM (International Business Machines) report talks about the immersive retailing experience being delivered via microenvironments that narrow the focus of shoppers’ experiences to “I” and “me.” Tailormade. Customised buying experiences that will be:
A dynamic aggregation of flexible technology, realtime sales, and rich customer data … driven by the ability to evaluate inventory and business conditions, along with specific customer preferences, on the fly. An array of technologies will combine to create these environments, revolutionizing the shopping experience in stores and online.
Retailers will use integrated digital media technologies including
- radio frequency identification (RFID)
- kiosks
- electronic shelf labels
- biometrics
- shopping cart companions
Films like the minority report will not be a thing of science fiction, these technologies will soon be connected to consumers personal devices.
We looked at a video advert for Estomote Bluetooth Smart Beacon.
- which shows how through bluetooth consumers data can be targeted by advertising agencies who would previously by their products. Its scary how much the internet and networking and technology has grown but with this if you switch your bluetooth off you can’t be targeted.
Soon many if us will be using wearable technology such as google glasses and especially for people who have health conditions such as diabetes and heart conditions so doctors can keep an eye on said condition.
Ubiquitous computing is a post-desktop model of human-computer interaction in which information processing has been thoroughly integrated into everyday objects and activities. As opposed to the desktop paradigm, in which a single user consciously engages a single device for a specialised purpose, someone “using” ubiquitous computing engages many computational devices and systems simultaneously, in the course of ordinary activities, and may not necessarily even be aware that they are doing so.
Mark Weiser coined this phrase. He believed technology would have a calming influence as it would make our lives easier. But what do we think?
I think its made our lives easier, I agree with that but were becoming lazy and losing touch to what life means and in some senses it can be stressful if it doesn’t work or your forget t charge something, especially if the internet is down, because we rely so much on it it stresses us out and we act as if the world is over. For a photographer technology has made it easier to take an image rather then having to go through the darkroom process (even though me personally I like this traditional technique) but its been made more accessible and easier for anyone to become a photographer, however networking has made it easier for us to showcase our work globally.
The semantic web is only 25 years old and its all free. Wikipedia is a model that shouldn’t be possible but it is! It is about publishing pages to be understood by computers so they can perform more of the tedious work involved in finding, sharing and combining information on the web by reading these ontological connections.
The future, this thing we are making, which we are making together by feeding databases, its accessed by computers, handhelds, laptops, mobiles, all these connections are made by one machine! Its the most relaible machine ever made, uninterrupted since it began.
- 120 billion clicks per day.
- 65 trillion links between all the Web pages of the world.
- 2.5 million emails per second
- 170 quadrillion transistors
- 246 exabyte storage.
- 10 terabytes per second total traffic (the Library of Congress is about twenty terabytes. So every second, half the Library of Congress is swooshing around the world)
- It uses five percent of the global electricity on the planet.
The size and complexity of this machine, like we discussed in last weeks lecture is the size and complexity of our brains, it is a kind of artificial intelligence because the more you feed it the more it learns. By 2040 the power of this machine will exceed the processing power of humanity.
Looked at an advert for Mircrosft HoloLens:
– which is a headpiece which infuses technology with our real life spaces, its taking immersive technology to a whole new level bringing it to our homes.
The internet today helps us carry out everyday task such as booking tickets, checking times of a gig etc but a machine wouldn’t be able to tell it to do this, it is designed for people to read it.
We watched a video from a talk by someone called Tim – Bernes- Lee where he talks about how all of our searches will be different because the network has learnt what we search the most and it means that it could be hard for us to see something that hasn’t been tailored to us, meaning we could miss things. Were getting what we want to see, so if we constantly click on animal videos thats all we are going to get. As one classmate mentioned its dangerous to just rely on one source of information, again this could link back to the hoax lecture but also the key reading of bullshit, we shouldn’t always believe what we first see, we should back it up.
Machines decide what we want through our online profile, so in a sense its a bit like surveillance.
There are filmmakers and writers who speculate about the catastrophic future that technology could bring like Black Mirror and Utopia. What will it really be like though?
As a professional how can we stand out in a time of pervasive, machine readable, technology? How can we exploit this global graph and make the connections you need in order to make a career in the area we love?
Network: Use all your connections (community)
Relevance: Know your audience/customers/readers/users.
Profile: Always be professional and make sure your digital brand is the best it can be.
USP: Even if you’re doing what other people do find the thing you do best and bang on about it.
Exploit: All the tech you can to make sure you are ahead of the competition and have a joined up online persona/brand.
Learn: About each new marketing/networking development.